howdy moz fans and welcome to another edition of whiteboard friday this week we're going to chat about what is sometimes known as the keyword-plus-year hack this is the idea that you take a keyword that has some existing search volume and you add on a date either a month or a month and a year and you are able to outrank many of the other players because it's a much less competitive space i'll show you what i'm talking about it helps to have an example